THE NATURAL DENTIST WHITENING FLUORIDE TOOTHPASTE GENTLY REMOVES STAINS AND PLAQUE USING A POLISHING SILICA THAT WON'T HARM TEETH OR GUMS. IT ALSO OFFERS MAXIMUM PROTECTION AGAINST CAVITIES AND ACID EROSION WITHOUT SODIUM LAURYL SULFATE OR ARTIFICIAL FLAVORS. EACH 5 OZ. FLUORIDE TOOTHPASTE IS VEGAN AND CRUELTY-FREE.