Cranberry flavored Grapefruit Juice Cocktail. Not from concentrate. Florida's Natural Premium Brand is the only major brand of not-from concentrate cranberry flavored grapefruit juice cocktail. It's made by a co-op of growers whose only business is making juices. Did you know that Florida's Natural was the first major brand of non-from-concentrate Ruby Red Grapefruit Juice? We take the smooth sweet taste of our grapefruit juice and blend it with just the right amount of not-from-concentrate tangy cranberry juice to come up with a delicious and refreshing fruit juice beverage. It's a flavor combination that just can't be beat! One sip and you'll taste the difference right away. 30% Fruit juice.