No artificial flavors. Halal. No artificial dyes or sweeteners. No artificial colors, fragrance, or preservatives. Since 1970. Antiplaque. Whitening. Fresh breath. Helps fight tartar. Embrace the Power of Mother Nature! At Tom's of Maine, that means authentic and effective naturally sourced ingredients. We use zinc citrate sourced from zinc - a naturally occurring mineral - and xylitol, a natural ingredient derived from birch trees or corn. Plus, natural flavoring for a taste that will make you look forward to brushing! Fluoride-Free Formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customer's diverse needs and interests. Uses: Helps prevent plaque and tartar building with regular brushing. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty free. No animal testing. We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. www.tomsofmaine.com. Learn more about our Stewardship Model and what natural means for Tom's of Maine ingredients and their processing at: www.tomsofmaine.com. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. 100% Recycled paperboard. TerraCycle: Goodness = Less in landfills. www.tomsofmaine.com/terracycle. Printed with soy ink. BPA-free tube. Cruelty free. No animal testing. Sustainable practices are a priority in every aspect of our business. We strive to maximize recycled content and recyclability of our packaging.