Ready to drink. The margarita The Toast of the West was invented with Jose Cuervo Tequila in sunny California in 1938. The tale takes place at Tail o the Cock Restaurant in Los Angeles. There, head bartender Johnny Durlesser noticed a pretty lady at the bar one night... and then again another night. The third time he saw her at his bar, he wanted to make a drink to impress her. He grabbed the Cuervo added a touch of sweet just like her.. and the rest is history. Contains certified color and fd&c yellow no. 5. Please drink responsibly. Please recycle.