Whisky with natural cinnamon flavor. Red hot. Ignite the Nite: What you have here is smooth whisky with a fiery kick of red hot cinnamon. It taste like heaven, burns like hell. What happens next is up to you. www.Fireballwhisky.com. Toll Free 866-Sazerac. Alc. 33% by vol (66 proof). Produced by Sazerac Co., Inc., Frankfort, KY.