Robert Mondavi Private Selection was founded in 1994 by Robert Mondavi to capture the delicious flavors from California's best coastal vineyards. And that's what we're doing 20 years on. We invite you to experience our Pinot Noir. Smell: Strawberry, roses, vanilla. Taste: Cherry, raspberry. Pair: Pot stickers, lamb burgers. There is no secret: great wine begins in the vineyard. - Robert Mondavi.