Original recipe. No colors from artificial sources. This package is sold by weight, not by volume. Discover Ben's Original: You know us as the brand behind the world's best rice. Now find out how we're making the world better, creating opportunities that offer everyone a seat at the table. Ben's Original Long Grain & Wild Rice Original Recipe helps turn ordinary meals into something extraordinary. Plus, it is part of a well balanced diet. It is made with no artificial flavors, is low in fat, and also has these other nutritional benefits.