Never any artificial preservatives, colors or flavors and no high fructose corn syrup. Soft & sweet. Bon Appetit: At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. So when we set out to create a brioche style hamburger bun recipe your family would love, we knew it had to be perfectly crafted. Our bakers worked tirelessly to come up with a delicious, buttery bun with a subtle sweetness that would be the perfect way to elevate their own families backyard grilling favorites. Because to offer anything less just wouldn't be in our nature. Get to know your buns - no 1 selling bread brand (Nature's Own Brand breads are the no 1 selling bread brand based on the unit sales numbers reported by syndicated IRI data for the total U.S.).