Buttery flavor. Artificial flavor. 100% select. CW's original. Cholesterol free. My family's been making popcorn for as long as I can remember. Over the years, we've picked up a lot of secrets. Like you can't scrimp on your seed corn - got to use the best; you have to take great care in harvesting; and you really learn to appreciate how important the soil is to produce the tastiest kernels. My corn is grown close by where the soil is the best in the world for popcorn. Of course, every fluffy kernel is cholesterol-free and high in fiber, too. If I were a betting man, I'd put my money on Cousin Willie's being the best popcorn you ever tasted. But I'm not, so I guess you'll have to take my word for it. Or try some and see for yourself. - Cousin Willie. Cousin Willie's popcorn is the smart snack for people who watch what they eat. Our popcorn is cholesterol free; naturally high in fiber; excellent source of whole grains. Because when you get right down to it, the important difference isn't the name - it's the taste. Made in USA.