New! Bursting with Cinnamon sweetness! Thank you for helping support my mission - Tony. The official cereal of Tony the Tiger. Kellogg's Family Rewards: Join the fam KFR.com. So far, we've helped hundreds of the thousands of kids get access to school sports, and with your help, we hope to reach a million. Giving tigers like these: New basketball hoops, benches, scoreboards, ;baseball fields and more!! Get games, rewards, and support school sports. Thanks for joining mission tiger. Mission Tiger: How you can help. Eat like a tiger. Buy a box of Kellogg's Frosted Flakes cereal and help support Tony's mission (). Helps students play. Upload your receipt to trigger a 2$ donation to Mission Tiger. See the impact. Scan the code to see real kids, real stories, and how you can make a difference. Can Tony help your school? Have your coach or teacher create a project today; visit Missiontiger.com. See Mission Tiger in action.