As part of a heart healthy diet, the soluble fiber in Oat Bran helps reduce cholesterol! Three grams of soluble fiber daily from oat bran, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This cereal has 3 grams per serving. American Heart Association: Meets American Heart Association food criteria for saturated fat and cholesterol for healthy people over age 2. See front panel for information about saturated fat and heart disease. Smart Choices Made Easy: Quaker Oat Bran hot cereal is a smart choice because it is low in fat and an excellent source of fiber. One of over 300 smart choices made easy from PepsiCo. For details, visit www.smartspot.com. Visit us at: www.quakeroats.com. Questions or comments? Call 1-800-555-Oats (1-800-555-6287). Please have package available when calling.