Krusteaz®Great ideas often come out of tough times, and times didn't get much tougher than 1932 in the midst of the Great Depression. That year, a few women who traded recipes conjured up an easy-to-prepare pie crust mix and named it "Krusteaz" (crust + ease). They went door to door, cafe to cafe, selling their creation. A few years later that same entrepreneurial spirit led us to create the first-ever just-ever just -add-water pancake mix.A lot has changed since 1932, but some things haven't. We're still a family business, and we still believe that nothing brings people together better than delicious food. May All of Your Waffle Squares Soon be Full of Syrup