Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power* to target tough odors deep in the fibers of your clothes. From America's #1 detergent brand,** Tide Simply Clean and Fresh is now more concentrated to provide more stain removal and freshness and less water. *Stain removers of 1 dose vs. 2 doses of the leading detergent with baking soda in a standard, top-loading machine ** Tide, based on sales, Nielsen laundry detergent category