Thai fragrant long lasting grain rice. Certified gluten free. Non-GMO Project verified. nongmoproject.org. America's favorite rice (Based on Nielsen non-instant rice category data 2018). Mahatma Jasmine a long grain rice variety which is recognized by its fragrant or aromatic qualities. Grown in the mountain highlands of Thailand for centuries, Jasmine rice was cultivated for the royalty of the Kingdom of Siam. Named after the sweet smelling Jasmine flower of the Southeast Asia, Jasmine rice has a naturally distinctive scent, released during the cooking process, and is likened to a flowery perfume. www.mahatmarice.com. Questions? Comments? Call 1-800-226-9522 Monday-Friday, 8 am to 4 pm Central Time. Please have package available when calling. For free recipes log onto www.mahatmarice.com. Product of Thailand. Mahatma Jasmine is a long grain rice variety which is recognized by its fragrant or aromatic qualities. Grown in the mountain highlands of Thailand for centuries, Jasmine rice was cultivated for the royalty of the Kingdom of Siam. Named after the sweet smelling Jasmine flower of Southeast Asia, Jasmine rice has a naturally distinctive scent, released during the cooking process, and is likened to a flowery perfume.