10 minute. Success Jasmine is a naturally aromatic rice from the high plateaus of Thailand. For centuries, Jasmine rice was cultivated for the royalty of the kingdom of Siam. When cooked, it is soft, white and fluffy. Success Jasmine Rice only uses the finest variety, which boasts an international reputation for its superior quality and aroma. The taste of this rice goes perfectly with Asian and traditional dishes. Enjoy this truly unique and delicious rice. No measure, no mess.