New recipe 50% more vanilla in the cream. No added colors. Pure goodness from Tyrol since 1925. No. 1 in Italy. Che bonta! means pure goodness! with every bite, since 1925. It may be our long tradition of pastry-making and the way we bring out the best from our high up in the mountains - over 3,000 feet above sea level - with a deep respect for nature. Or the way we pack each delicious treat fresh out of the oven to preserve its full flavor. It may be because in all we do at Loacker, goodness is a choice. More then good (The delicate taste of our cream with 100% exquisite Madagascar vanilla pods conquers you immediately. With our Sustainability Program, we have launched sustainable cultivation of these precious pods, with the aim of guaranteeing their quality, protecting our farmers, and improving the living conditions of local communities). With 100% exquisite Madagascar vanilla pods. Respect. Dispose of properly.