Limited Edition Throwback packaging! Ruffles have ridges. Back in the day, chips were flat, and that was boring. So we made a chip that zigged and zagged and shared it with the world. The OG of ridges. Now we're celebrating with our OG bag-the original look but with the same crunchy, ridged taste you love. You're welcome. fritolay.com. Questions or comments? 1-800-352-4477. Weekdays 9:00am to 4:30pm CT email or chat at fritolay.com.