Acticavity flouride toothpaste. Gluten free. Baking soda & peroxide. Whitening. Cleans deep and whitens teeth. Releases pure oxygen bubbles for a clean fresh.. Deep cleaning action. Removes plaque & impurities. Whitens teeth. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! For Healthy Teeth: Brush your teeth at least twice a day. Floss daily. Visit your dentist regularly. www.coltage.com. www.colgate.com/savewater. Questions? 1-800-468-6502. Save water. www.colgate.com/savewater. Made in Mexico.