10x longer lasting cool (vs. a leading fluoride toothpaste). MaxClean with whitening. Smart Foam: Cleans tough to reach spaces. Colgate-Palmolive has built a tradition of sourcing mint from local mint farmers over several generations (Levels of American Mint vary). Most people don't know that the great taste of their Colgate toothpaste might have started on a farm not far from where they live. Recyclable tube (Learn more about our recyclable tube at colgate.com/goodness). Save Water: Turn off the tap while brushing. Thank you for helping us support all of our American Mint Farmers. Proudly working with American mint farmers.