Magnetically charged hair care for naturally beautiful hair. The most dynamic way to clean. MDL: Magnetic density level - 5. The higher the number the greater the magnetic therapy. This dynamic shampoo's cleansing power comes from deep within the earth. Magnetite, a polarizing mineral that infuses positive energy while repelling negative charges, combines with special cleansing and conditioning forces. Proteins fill in ravaged hair to smooth and soothe. With each shampoo, hair feels stronger, looks better. Micro-magnets expel oils and residues. Damage is repaired. Shine is an absolute blast. This is the positron effect of Magnetic Energizing Shampoo. Just a Gioism. Magnet = the French word for love. We do not add parabens, lauryl or laureth sulfate or PEGs to this product. Please recycle. Cruelty free. giovannicosmetics.com. Made in USA.