QUESTIONS? 1-888-423-0139 CONTAINS POTASSIUM NITRATE CLINICALLY PROVEN TO REDUCE PAINFUL SENSITIVITY, FLUORIDE FOR CAVITY PROTECTION, GREAT TASTE KEEPS MOUTH FEELING FRESH & CLEAN SCAN HERE FOR MORE INFORMATION COPYRIGHT TOPCO LRMA0518 2821185R3 QUALITY GUARANTEED 5820185 DIRECTIONS - ADULTS AND CHILDREN 12 YEARS OF AGE AND OLDER: APPLY AT LEAST A 1-INCH STRIP OF THE PRODUCT ONTO A SOFT BRISTLE TOOTHBRUSH, BRUSH TEETH THOROUGHLY FOR AT LEAST ONE MINUTE, PREFERABLY AFTER EACH MEAL OR AT LEAST TWICE A DAY (MORNING AND EVENING) OR AS RECOMMENDED BY A DENTIST OR PHYSICIAN. MAKE SURE TO BRUSH ALL SENSITIVE AREAS OF THE TEETH. CHILDREN UNDER 12 YEARS OF AGE: CONSULT A DENTIST OR PHYSICIAN. BRUSHING TWICE A DAY BUILDS A PROTECTIVE SHIELD AGAINST PAINFUL SENSITIVITY.