Protein re-imagined! Created with the same unique protein blend in Power Crunch Original to help give kids the energy they need, each naturally flavored Power Crunch Kids Birthday Cake has only 8 total carbs and just 5 grams of sugar, while delivering 10 grams of next generation super-protein to provide essential macro-nutrients in every delicious bite. Made with amazing high-DH hydrolyzed whey protein and no sugar alcohols. Power Crunch Kids protein snack bars have a wonderful wafer-cookie crunch to provide your little ones with a burst of quality protein! Proudly supports Boys & Girls Clubs of America.