Gluten free. Ruffles have rrridges! Back in the day. Chips were flat, and that was boring. So we made a chip that zigged and zagged and we shared it with the world. Backyard BBQs were never the same. Because when you have ridges. The crunches are crunchier, the dipping strength multiplies, and your chips become Ruffles. Guaranteed fresh until printed date or this snack's on us. fritolay.com. Smartlabel: Scan for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477. Mon-Fri 9:00 am to 4:30 pm CT / email or chat at fritolay.com. Can't get enough ridges? Go to ruffles.com.