Family crafted flavor. Since 1921. It all started in the little kitchen at 39 McAllister in Hanover PA, where Bill and Salie Utz made their first batch of potato chips using three simple, quality ingredients. The flavor spoke for itself, and over a 100 years later, we continue the Utz tradition of family-crafted snacks with unmistakable flavors. Open this bag and taste the tradition for yourself!